THE RIGHT TO SHOWER | TRADE SHOW
The Right to Shower is a range of sustainable products that are able to continually make showers accessible to the homeless. Through their partnership with mobile shower initiatives, each purchase helps to fight inequality and restore dignity.
For its first ever trade show at NY NOW Gift Show the ask was to get buyers from specialty retailers such as Nordstrom’s, Bed Bath & Beyond, and Anthropologie, to include The Right to Shower in their store. By building brand awareness and creating a dynamic and interactive experience to engage buyers, we were able to educate them and help them believe in the quality of the product and the brands social mission.
Senior Graphic Designer: Caroline Petruzzi | Senior Client Service Director: Kim Avafia | Creative Director & Product Designer: Jason Fletcher