BLUEAIR
Blueair air purifiers provide best-in-class performance to protect your home from the negative effects of polluted air. Challenged with redesigning their packaging and in-store assets to not only stand out on shelf, but to educate shoppers on the importance of air quality.
The team did a deep dive into the brand, shoppers and competitors for inspiration. And based on the research that the average shopper will focus on a message for 3 seconds, we set out to engage and inform shoppers through clean, simplistic design that plays homage to their Scandinavian roots.
Senior Graphic Designer: Caroline Petruzzi | Associate Creative Director: Josh Wong | Product Designer: Jason Fletcher | Client Service Director: Jess D’Alessandro