THE LAUNDREss
A line of nontoxic laundry and home cleaning products that preserve clothing while deep cleaning.
Tasked with developing inline ISV solutions for their launch at Target, the team visited their Flagship Soho store for inspiration. By combining brand assets with the appropriate materials we were able to create units that stand out and engage shoppers.
Senior Graphic Designer: Caroline Petruzzi | Senior Client Service Director: Kim Avafia | Creative Director & Product Designer: Jason Fletcher