MICHELOB ULTRA | WILLIAMS RACING F1
Despite the recent surge, Formula 1 is still in its infancy in the US - with no traditions or set rituals tied to viewing. Our goal was to introduce Michelob ULTRA’s new partnership with Williams Racing in a way that wins over new consumers.
Bringing “Superior Enjoyment” to life by merging F1’s sophistication with ULTRA’s sociability and joy across on-premise and off-premise point of contact marketing pieces. This program was a massive success and gave ULTRA a huge presence across Miami, Montreal, Austin and Las Vegas.
Senior Graphic Designer: Caroline Petruzzi | Associate Creative Director: Josh Wong | Client Service Director: Arianna Yasin | Product Designer: Jason Fletcher