MUCINEX | insta soothe
Mucinex shared a work in progress commercial script with us about going on an audition. The key takeaways were that they wanted relatable everyday relief scenarios, epic introductions and dramatic pack shots.
With that in mind we brainstormed a few concepts based on the idea of epic relief when you
need it the most.
Design Exploration
Approved Concept
In-store POS
Out of Home POS
Senior Graphic Designer: Caroline Petruzzi | Associate Creative Director: Josh Wong | Product Designer: Maryam Turkey | Client Service Director: Kristine Martinek